About Sufaira

I started Sufaira with one clear thought in mind — to offer attars that I would personally use and stand by.
Growing up in Kashmir, fragrance was never just about smelling good. It was part of everyday life — from attars worn by elders to scents linked with prayer, gatherings, and memories. Over time, I realised how hard it had become to find genuinely good-quality attars without compromise.
Sufaira is my attempt to fix that.
Every attar you see here is chosen with care, focusing on purity, depth, and long-lasting quality. I don’t believe in selling everything — only what meets a standard I’m satisfied with. That’s also why our loose attars are filled fresh only after an order is placed.
Whether it’s soft florals, deep oud, or bold spicy notes, each fragrance is meant to feel authentic and personal — not mass-produced.
Sufaira isn’t about trends or shortcuts.
It’s about quality first, always.
— From Kashmir, with honesty.